Selling your home can feel like a long road.
You start full of energy — then weeks pass, inspections slow, and that “Sold” sign still isn’t there.
If you’re sitting at the kitchen table wondering whether it’s the market, your price, or maybe just the campaign itself, you’re not alone.
Plenty of good homes take longer to sell than they should.
And truthfully, it’s rarely the home’s fault.
Why some campaigns lose steam
Every home tells a story — and sometimes, the first version doesn’t land.
Maybe the photos didn’t quite capture the lifestyle.
Maybe the marketing was too broad and missed the right audience.
Or maybe buyers have scrolled past the same listing too many times.
That’s not failure.
It’s just a sign the campaign needs a refresh, not a full restart.
It’s okay to change direction.
In Queensland, most exclusive listing agreements run for about 90 days.
Once that time’s up, you’re free to choose a new agent.
The good news?
You don’t lose what you’ve already invested — your photos, copy, and floor plans are still yours.
Switching doesn’t mean starting again.
It just means bringing fresh eyes, new energy, and a smarter plan to your sale.
How to change agents — the simple version
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Check your paperwork.
Look for the end date on your agreement. Once that’s passed, you’re free to appoint someone new. If you’re still within that period, check for any notice clause — easy to miss but important. -
Talk to your current agent.
A short written note does the job. Keep it polite and factual - real estate’s a small world, and respect goes a long way. -
Collect your marketing assets.
The photography, floor plan and copy you paid for usually belong to you. They’ll give your next campaign a strong head start. -
Begin the refreshed approach.
We’ll take care of the quiet handover - updating portals, swapping signage, and reactivating buyers.
Often, buyers who’ve seen your property before take a second look when they notice a change.
What a good relaunch looks like
A proper relaunch doesn’t mean reinventing the wheel.
It’s about small, smart shifts:
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Re-shooting key rooms to bring light and warmth back
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Updating the description so buyers feel the lifestyle, not just read it
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Re-targeting ads to reach new audiences (or sometimes putting digital campaigns in place to start with!)
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Adjusting open-home times to suit acreage buyers’ routines
It feels less like “starting over” and more like taking a deep breath and trying again... with purpose.
When it might be time
If your property’s been on the market 60–90 days with little movement, ask yourself:
“What’s changed since day one?”
If the answer’s not much, that’s your sign.
Sometimes the smartest move isn’t cutting your price — it’s changing the way the property is marketed.
Let’s talk it through.
If you’re wondering what a relaunch could look like for your home, I’m always happy to chat.
No pitch, no pressure — just a local conversation about what’s working out here in the Valley right now.
Because good homes don’t fail.
Campaigns sometimes do.
And the right plan can make all the difference.
– Damon Newall
Valley Realty | Real estate done the Valley way.